Vacation selection tool fueled by kids’ imagination

In March 2015, Russian airline S7 asked 20 children where they would travel to if they could go anywhere they could imagine, as part of an advertising campaign. From their answers, the airline built an interactive website where each dream location appears as a cloud, and when clicked on explains how visiting a real destination could match the dream. Travelers are also invited to create their own dream cloud destinations, for the airline to match to a real location.

bron:trendwatching.com

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